Category Archives: Social Media

Ergotron Customer Care Rocks (people on Twitter think so too)!

Heather Rouillard, Global eMarketing Manager @ Ergotron

I have the privilege of sitting next to the customer care department in the office, and quite often I find myself pausing from what I am working on, to overhear a conversation one of them is on. Quite frequently I think to myself how patient that person was, how carefully (yet quickly) they chose their words, and how professional the whole conversation was. Continue reading

Celebrate National Ergonomics Month and Win

Heather Rouillard, Global eMarketing Manager @ Ergotron

October is Ergonomics Month, according to the Human Factors and Ergonomics Society(HFES). To help raise awareness of the importance of ergonomics, Ergotron is here to educate and inform the dangers of sitting disease. Be sure to enter your chance to win an ergonomic desk stand of your choice, or a WorkFit-S Workstation at http://promos.ergotron.com. More details in the vblog below with @ergoheat.

Stand by me!

Heather Rouillard, Global eMarketing Manager @ Ergotron

I really never thought that a product launch day could be so exciting. The world of social networking has dramatically changed the way I look at traditional marketing. Let me tell you why:

I got to be part of this awesome video production,

http://www.youtube.com/watch?v=EV_i_mi—w

I get the choice to sit/stand whenever I want during the day,

I get to be part of a leading-edge informational group that helps other people feel better,

and I get to share all this with the world via social media avenues.

Now that’s a pretty exciting day for a digital native!!!

Christine shows off her TRON

Christine Berquam, Marketing Operations & Channel Marketing Specialist @ Ergotron

show-us-your-tron-006I was out updating Ergotron’s Facebook fan page with some “Show us your TRON” shots from around Ergotron’s headquarters when I noticed a pic from Stefan Didak showing his home office setup

Stefan’s website also shows some great behind the scenes images that illustrate the ease of installation of his LX desk mount arms. It’s a comprehensive discussion, take a look. 

And oh, did I mention? He loves Ergotron!

If you are not already a fan of the Ergotron Facebook page, check us out. Upload pictures of your home or work setup in the “Show us your TRON” photo album.

We’re proud of all our little tronnies around the world and like to show you off.

Monitoring Your Brand On Social Media

Steve OlsonIf you’re confused by everything happening in Web 2.0 you’re not alone. Things are changing so fast it seems impossible to track everything that’s being said about you, your company, your products, and your brand online. But regardless of the enormity of the task, you’d be foolish to ignore this new media.

I’m going to warn you, this is a long post, but don’t worry, most of it is a list of resources. So if you’re new to social media and/or you want to understand it better, I think you’ll find it worth your time. If you don’t have time to read it now, go ahead and bookmark it and read it later.

Later in this post I’m going to show you a tool you can use to research your brand online. But first let me give you an overview of social media/networking itself.

What is this new media? Here are a few sites which comprise the new media:

Blogging (A few of my favorite blogs)

Microblogs

Bookmarking

News Aggregation

Video

Social Networks

Photos

Seems overwhelming, doesn’t it? So what can you do track your brand online?

Sean McDonald, Director of Community Conversations at Dell recently shared some information about how Dell engages with their customers via social media. They started tracking online conversations in April 2006 with a customized Technorati search and an Excel spreadsheet. Now they use a online solution called Radian6.

I use HowSociable. It consolidates searching for your brand across multiple social networking/media sites in one simple package.

You can drill down on specific social media sites by clicking on the view results link here:

For example, here are the 228 instances of ‘ergotron’ metioned on flickr.

Overall HowSociable is a good way to get a high level look at your brand on the internet, while also giving you that ability to drill down for research.

The cons? It isn’t comprehensive and there isn’t any way to keep notes or track history. But it’s the best thing I’ve found for the price (free).

Steve Olson – Technical Manager, Ergotron, Inc. Blogging about Technology, Social Media, Lifestreaming, Productivity, Lifehacks and anything else that’s interesting.

Blogs Worth Reading

Steve OlsonMany of you have asked, “What blogs are worth reading?”

Here are a few of the blogs in my feed reader and why I like them:

Robert Scoble – Robert started out with Microsoft and quickly became the most widely read tech blogger in the world. Right now he is at fastcompany.tv where he hosts Scobleizer TV – interviews with the top CEOs and technologists. I look forward to the day he stops by and talks with us, because Robert would love our products and our CEO.

Paul Buchheit – I followed his blog when he worked for Google (he is credited with creating gmail), but he hasn’t posted since April so now I keep up to date via FriendFeed (FriendFeed is the company he co-created after he left Google).

Jeremy Zawodny – About everything from DB storage to recipes. Jeremy recently moved from Yahoo into his new digs with Craigslist. Recently he explained why average users don’t care about .com or .net. You can check out Jeremy’s FriendFeed here.

Louis Gray – Original insights on the Web 2.0 phenomenon and technology in general. This recent post by Robert Seidman (guest writer) explains how Google is leveling the playing field with technology that gives us the ability to market ourselves via search for for little or nothing ($0 really). It’s amazing how a company can make billions giving something away for free, isn’t it?

Leo Laporte – Tech podcaster best known for TWIT.

Matt Cutts – Software Engineer at Google. Information on SEO and how Google fights search spam.

Chris Pirillo – Irreverent funny product reviews and technology news via live video. This unboxing of the Optimus Maximus OLED keyboard is good example of his work.

Why Blog?

Steve OlsonSomeone I respect recently asked, “Why Blog? Who has time to read blogs? You people should quit reading blogs all day and go outside and do something.”

She’s right, 🙂 I should get outside more.  But that doesn’t mean you can afford to disregard blogging and social media. You should embrace it. Why? Because you care about your customers, your partners, and your employees. It is not your job to talk at them, but to talk with them, and blogging allows you to do that, instantly, worldwide, on their terms.

If you want to know more about blogging and why it is important to your business, there is one blog you should read, Chris Brogan. It isn’t enough to just have a blog. You need to know why you’re blogging and how to best use the medium.

Everything you need to get started with social media is linked on this page:

http://www.chrisbrogan.com/best-social-media-advice-from-this-site/

  • Community Development
  • Social Networks
  • Social Media
  • Twitter
  • Branding
  • Creating Media

Ignore the new media at your own peril.

Also, if you are in marketing (or communicate for a living) read Brogan’s recent post directed to PR and Marketing Professionals.

There are over 100 million blogs on the internet. A lot of them are garbage and most of them aren’t meant for you. The trick is to find the ones that are relevant to what you do. The best place to start is with someone you trust.

My blogging promise to you:

As a blogger here at Ergotron, I hope to earn your trust, by promising to provide you with the best content and communication possible.

Steve Olson – Technical Manager, Ergotron, Inc. Blogging about Technology, Social Media, Lifestreaming, Productivity, Lifehacks and anything else that’s interesting.