Someone I respect recently asked, “Why Blog? Who has time to read blogs? You people should quit reading blogs all day and go outside and do something.”
She’s right, 🙂 I should get outside more. But that doesn’t mean you can afford to disregard blogging and social media. You should embrace it. Why? Because you care about your customers, your partners, and your employees. It is not your job to talk at them, but to talk with them, and blogging allows you to do that, instantly, worldwide, on their terms.
If you want to know more about blogging and why it is important to your business, there is one blog you should read, Chris Brogan. It isn’t enough to just have a blog. You need to know why you’re blogging and how to best use the medium.
Everything you need to get started with social media is linked on this page:
- Community Development
- Social Networks
- Social Media
- Creating Media
Ignore the new media at your own peril.
Also, if you are in marketing (or communicate for a living) read Brogan’s recent post directed to PR and Marketing Professionals.
There are over 100 million blogs on the internet. A lot of them are garbage and most of them aren’t meant for you. The trick is to find the ones that are relevant to what you do. The best place to start is with someone you trust.
My blogging promise to you:
As a blogger here at Ergotron, I hope to earn your trust, by promising to provide you with the best content and communication possible.
Steve Olson – Technical Manager, Ergotron, Inc. Blogging about Technology, Social Media, Lifestreaming, Productivity, Lifehacks and anything else that’s interesting.