From 2 Feet Away
Saturday, September 12th, 2009Joel Hazzard – CEO Ergotron
Back in November of 2007 I was interviewed by Beth Ewen of Upsize Magazine. In addition to the article, Beth also published an editorial that she titled “Install Your Own Products”. She wrote “That in a nutshell is Joel Hazzard’s answer to my question: How does Ergotron reach its goal of launching 20 significant new products for the mass market every two years?” and she went on to write “I thought his answer would be from the vantage point of 30,000 feet, not from two feet away from the customer”.
At Ergotron, we work very hard to create a culture of innovation because we understand the power of an entire organization waking up in the morning with ideas and solutions to problems versus excuses. To me it’s pretty fundamental, engage the Ergotron Team to go out and install our products directly into the hands of end users because this process will provide us with not only very meaningful feedback about our products but it will also inspire many new Innovative ideas.
We often joke within the walls of Ergotron that if you were a young person just graduating from college full of passion to become the next high impact entrepreneur you most likely would not choose Ergonomics as your market focus, yet interestingly enough that is what drives our passion and why it is so important for us to have a culture of innovation. Our core mission at Ergotron is simple, We are committed to greatly reducing the cost of ergonomics and bringing it to millions of people because we understand that by doing so we will make the lives of millions of people better – A very noble mission and from 2 feet away these are not just words.
Back to Beth Ewen and her editorial for a minute, she ended her editorial with this question, “How many ideas for new products would you get if you watched customers using what you make?” and my answer to her question is – A LOT when everyone is engaged, in fact we call this our proliferation of innovation. A perfect example is our recently launched WorkFit C-Mod sit-stand family of workstations for computers which are direct descendants of our Neo-Flex Mobile WorkSpace family. Sit–stand capability should not just be part of the work flow in hospitals, it should be in every home and office throughout the world because simple and affordable sit-stand workspace solutions will make the lives of millions of people better and it is our job at Ergotron to make this happen.
There is one very important step in our innovation process that I failed to mention previously, which is: we must use our own products so we are the experts and not just words during a sales presentation. Everyone at Ergotron uses our products every day, at home and in the office. I happened to be lucky enough to have one of the first WorkFit C-Mod Combo sit-stand workstations installed in my Ergotron HQ office. OK, I might have used my influence as CEO to make this happen, but from 2 Feet Away, I can tell you this, I’m making my life better every day because of my recently installed WorkFit and I can’t wait to tell everyone all about it!
Check out our short Video – CubeLife 2.0: The Uprising to learn more!
And to all those past installs out there – THANK YOU FOR ALL YOUR GREAT FEEDBACK ON OUR PRODUCTS – FROM 2 FEET AWAY
jh









