Jeremiah Owyang interviews Bob Pearson (Twitter at bobpdell) Vice President, Communities & Conversations at Dell. Isn’t it fascinating that Jeremiah solicited his questions for his interview from twitter followers.

A few major points from Bob Pearson:

• Dell is increasing its social media efforts in 2009
• These efforts are profitable and low cost
• One effort resulted in over a million dollars in sales
• But the main focus is to engage customers in conversation

Another thing I found interesting was Bob’s answer to the question, what is the URL to your homepage?

Go ahead and watch it for yourself. You can learn first hand from Dell how they’ve used these tools to increase revenues and reduce costs. Well worth the couple of minutes:

Why Dell Continues to Use Social Media

Steve Olson – Technical Manager, Ergotron, Inc. Blogging about Technology, Social Media, Lifestreaming, Productivity, Lifehacks and anything else that’s interesting.

This entry was posted on Friday, December 12th, 2008 at 11:18 am and is filed under Technology. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.