It’s a little cold in Minnesota?
I had an interesting exchange on Facebook this weekend from a good friend down in Texas. His point was that saying it’s a little cold in Minnesota is like saying the battle of Gettysburg was a little skirmish.
We’re a pretty understated group up here. It got me thinking about marketing from an understated point of view.
We don’t make claims we can’t support.
We don’t spend a lot of time patting ourselves on the back when we get thank you letters and testimonials from our users.
And, much to our PR agency’s chagrin, we don’t build up a lot of media hype about the initiatives we having going on that really will help the world. No press tours. No speakers’ campaigns.
We just keep working.
And I think that’s the right approach, and it may even be the best approach to take, considering our corporate culture, our E & B’s.
What I need to say though, is this: How do the words we use not turn in to “blah, blah, blah, blah Ergotron”?
We can truly PROVE our products increase corporate productivity.
We are working to SUBSTANTIATE our products improve corporate wellness.
These are important messages addressing critical concerns in today’s challenging economy.
How do we authentically connect, when so many others make the same claims, but without the same honesty? This is something I hope to find out.
What do you think?
Jane Payfer, CMO @ Ergotron
Tags: Marketing